Think like a Customer

Dave Romeo is a proven personal results coach and a dynamic national presenter in the areas of sales, leadership, personal growth, customer satisfaction, and goal setting.

Do you think like your customers?

Do you understand what they want from you?

Do you speak their language?

If you are in sales, your success will be determined by how well you know your customers. You have to understand them and learn to think like them. Once you know what your customers want, all you have to do is sell it to them. Great sales professionals make sure they are thinking like their customers.

Talk in terms of benefits.

Customers don’t always know what they want but what they do know is what benefits them. There are only four benefits customers care about. They want to know if what you sell will save them time, save the money, provide them with convenience, or give them peace of mind. That’s why it’s so important to make sure you know what the benefits of your products and services are and that you communicate those benefits to your customers.

Get in the habit of
asking questions

It’s easy to get started in sales. You can do this by asking your prospects what they like most and least about their current supplier. The more you learn about your prospects, the easier it will be to sell to them.

“Just learning the right questions to ask a prospect was worth the entire price of this seminar.”

Dennis Schlossman
Lancaster, PA

What do you really sell?

Most sales professionals don’t understand that what they sell has very little to do with their actual products and more to do with the benefits of their products. Do you sell your customers peace of mind? Do you sell them a good night sleep? Do you sell them personal satisfaction? Do you sell them solutions to their problems? This is how you think when you think like a customer. The more you think like them, the more you will increase your sales.

Dave Romeo reveals how he found out he was in sales!

Many years ago, I was working as a recruiter for the printing industry. One day, I was talking to a man I had placed in a printing company. He happened to mention that the human resource manager in that company referred to me as ‘a super salesman.’ I was crushed! I couldn’t believe my customer called me a salesman! You see, back then, my idea of a salesman was the guy in a cheap plaid jacket chasing after customers as they drove off from a used car lot. That’s what I thought a salesman was. I was so upset, that I mentioned this to one of my best customers. I said to her, ‘ One of my clients called me a salesperson today. Can you believe that! ’ Her response took me by surprise. She said, ‘But you’re so good at it!’ I couldn’t believe it! I was in sales for two years before I even knew I was in sales! I always thought I was in customer service. But I realized that even if my customers saw me as a salesperson, I must be doing something right because I haven’t lost any of my customers in two years. I figured that I better learn what I was doing right before other salespeople start going after my customers. That’s what I learned how important it was to think like a customer.

Dave Romeo — creator of the Sales Academy

Here’s a quick tip from the Think Like A Customer video!

Ask yourself, “Would I buy from me if I were the customer?” How you answer that question will determine a lot about you and your sales success. For example, if you said, “No”, what does that mean? Do you lack confidence? Are you inexperienced? Do you truly understand the value of your products and services? Are they readily apparent to your customers? These are all important questions that you want to answer before you speak to any prospects. Let Dave Romeo — the former number 1 recruiter for the printing industry in the United States — show you how to do this.

Great sales + Great customer service
= Great sales success!

You can’t be really great in sales if you don’t treat your customers like gold. Customers can tell if you care about them and if you don’t. I’ve always found it ironic that I’ve made most of my living teaching salespeople about customer service and teaching customer service people about sales. If you want to be successful, make sure you master both. Remember, everybody loves to buy but nobody likes to be sold.

Dave Romeo
creator of the Sales Academy

What to do when someone says, “No?”

When a prospect says, “No,” it doesn’t necessarily mean that he doesn’t want to buy from you. It just means that he doesn’t “know” enough to say, “Yes.” As a sales professional, your job is to make sure your prospects know what the benefit and value of your products are. Your sales success comes down to how good you are at communicating in the language of your customers.

“I attended the very first seminar Dave Romeo ever presented. It was ‘Think like a Customer’. At the time, I was anxious to increase my own sales results. Dave covered the basics in a simple and easy way and helped others understand what customers are looking for from them. Since that time, I’ve became the first in my company to do more than $1 million in sales a year and I was promoted to sales manager. I’ve been attending Dave Romeo Seminars ever since and I’m proud to call Dave Romeo a mentor, a friend, and a success coach.”

Bob Kandratavich
Hershey, PA

Selling differently to different people!

Not everyone buys for the same reasons. Do you know what your customers are looking for from you? Some may only want to make the purchase and get it over with. Others look forward to “the buying experience.”  Still other people buy for the relationship. In my Think Like A Customer seminar, you’ll finally learn exactly what your prospects are looking for when they buy from you.

Customers love it when you listen to them

The number 1 complaint customers make about salespeople is that they don’t listen to them very well. Don’t get lumped into this group. If there is one thing that customers want it’s to be heard — especially if they about to being a purchasing decision. You wouldn’t expect to become a professional baseball player unless you first learned the skills involved with the game. Why would you expect to become a sales superstar without first learning the necessary skills for selling? Sales training is one of the best investments you can ever make in yourself.

What are you waiting for?

This was the very first seminar I wrote. It has been a timeless classic that has helped turn brand new salespeople into sales superstars. I have been presenting this seminar for over 20 years and it still remains a Top 25 seminar to this day. Now, you can get my Think Like A Customer video for only $25!

Whether you are brand new to sales or have been selling for many years, Think Like A Customer will teach or remind you of the basic keys of salesmanship that will endear you to your clients.

If you are tired of losing sales and not knowing why, watch this program and you’ll understand how your customers think when they decide whether or not they are going to buy from you. Once you learn this skill, you’ll use it all the time and grow your sales!

“Dave made a hard subject coherent and immediately beneficial. I also admired his openness to allow us to include our experiences in helping him put the final touches on this presentation so others can benefit from it as well. He has a knack of making all participants feel equally respected and their opinions valued."

Jon Kabel
Lancaster, PA

It’s time to
get moving!

You can get my Think Like A Customer video for only $25 and watch as your sales numbers begin to climb. Great sales training is an excellence investment in your professional success. Don’t let another sale get away. It’s time to become great at sales!