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Don’t Beat Yourself!
Encourager-In-Chief: January 16th, 2019
Stay out of your own way.
I was listening to Mike Sullivan, coach of the 2016 and 2017 Stanley Cup Champion Pittsburgh Penguins hockey team, conduct in an interview with the sports media right after his team posted a seven nothing Stanley Cup playoff victory. This was after his team was blown out of the water two games earlier when they had four goals scored on them in a 10-minute span of the first period of that game.
What Mike Sullivan said that stood out so significantly to me was, “we have a saying in our locker room: Don’t beat yourself.” That statement hit me like a ton of bricks. I see so many of my entrepreneurial clients doing just that. How do you beat yourself? By not doing the things you know you need to do to make your business successful.
Years ago, I remember one of my entrepreneurial clients who had another coach. When her coach followed up with her to find out how she did on her sales calls, she told him that she did not make any sales calls because she was too busy. I loved his response. He told her, “you didn’t have enough business to be too busy.” That coach was exactly right. She was beating herself. Most people hire a coach to help them be more successful. If you’re still going to neglect making sales calls so you can become more successful--even with a coach—you’re beating yourself!
To prevent falling into this trap yourself, look at the activities you know you should be doing. Without even knowing you, I’d be willing to bet that you avoid doing the tasks you know you’re supposed to do if they’re tasks you don’t enjoy doing. It’s human nature. This is how you beat yourself. Breaking this habit requires courage, discipline, and commitment.
The place to start is to go back and remind yourself why you started your business in the first place. If you don’t want to work 80 hours a week and be broke, stop beating yourself, have the courage to list your priorities, and keep them in front of you all the time. Discipline yourself to set times to make your sales calls and do the other things you know you need to do to be successful. Be committed to seeing your commitments through on a regular basis so you can start beating your competition and not yourself.
“Understand the two principles of human nature: Everything we do is done to either gain pleasure or to avoid pain.” -- Dave Romeo
(This excerpt is taken from my Organizational Excellence III: Strategic Planning seminar). I encourage you to order my Get Organized Now! audio program, which covers this lesson in much greater detail.