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Dave Romeo has dedicated his life to serving entrepreneurs who are dissatisfied with their current level of success and are serious about doing something to improve it. Here you will learn how to increase your sales, grow your business, and achieve your goals.

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Counting Down The 10 Biggest Time Wasters: #4

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#4:  Working in clutter.

You’ve probably heard the old saying that a clean desk is a sign of the sick mind. It’s very popular, especially among people with messy desks. You can make all the excuses you want, but the more clutter you work in, the longer it will take you to do what your more efficient competitors have already done.

The best way to clear a messy desk is… Read More

Counting Down The 10 Biggest Time Wasters: #5

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#5: Not writing things down.

I don’t know about you, but I’m a very picky eater. I like things exactly the way I ask for them. If I’m in a restaurant and I have a server who takes my order without writing it down, all I can say is it better be right when I get it. I don’t mind if somebody has a photographic memory. In fact, I’ve often said if I could be a superhero, that would be the power I would want most. However, if somebody is not writing down my order because they’re being lazy and it comes out wrong, I’ll be sending it back.

If you are like most people, me included, you… Read More

Counting Down The 10 Biggest Time Wasters: #6

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#6: Personal interruptions

Do you have a plan for dealing with personal interruptions? These come in all forms including phone calls, emails, texts, children, pets, visitors, etc. They are inevitable. Your goal should not be how to avoid having interruptions but rather, how to best deal with interruptions when they occur.

When you begin your day, anticipate that you are going to be interrupted. You can divide your… Read More

Counting Down The 10 Biggest Time Wasters: #8

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#8: Failing to preplan your day

Even if you are a sole proprietor, you are still responsible for how effectively you plan your time. Avoid falling into the classic trap of starting off your day deciding what you want to accomplish. If you’re doing this now, you’re already behind the eight ball. Don’t waste the most valuable time of your day — the first hour. You need to start pre-planning your day the day before.

All things considered, I recommend… Read More

Counting Down The 10 Biggest Time Wasters: #9

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#9: Social media distractions.

If you are a social media junkie, today’s topic is really going to strike a nerve. You know who you are. It’s very easy for the rest of us to identify you because we see your endless rants on Facebook about everything under the sun. Just remember, when you’re spending your time there, you’re neglecting an opportunity to spend it speaking to your customers.

Personally, I enjoy… Read More

How To Tell A Feature From A Benefit

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Ignore this at your own peril!

It’s been 20 years since I started training salespeople and yet one of the most timeless lessons is always explaining the difference between a feature and a benefit. While this may seem like a basic lesson, experience has taught me that there are always people who need to learn this lesson for the first time or be reminded of it occasionally.

The easiest way to explain the difference between a feature and benefit is… Read More

4 Reasons Not To Get A Booth At A Chamber Of Commerce Expo

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How to measure your Expo return on investment.

New and inexperienced business owners are often desperate to get customers but don’t always know how to go about it. So what do they do? They copy what everybody else does. Frequently, they spend gobs of money they don’t have and tie it up by getting an expensive booth at a Chamber of Commerce Business Expo. There are several reasons why this may not be a good idea for you.

First… Read More

Improve Cash Flow Instantly!

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Keep your accounts receivable up-to-date.

Years ago, I was coaching a plumber who worked primarily by himself. He had one helper and eventually hired one administrative office assistant. Even though he had been in business for quite a long time and was apparently a good plumber, his business was drowning (I apologize for the pun).

His branding was terrible and looked like it had been drawn by a six-year-old, but that wasn’t his biggest problem. He couldn’t keep his business afloat (sorry…pun #2)… Read More

Business Alliances Are Better Than Business Partners

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Avoid the partnership temptation.

For a while, there seemed to be a trend among my entrepreneurial coaching clients to find somebody to partner with as soon as they started their businesses. What they don’t realize is that people who own businesses think like owners. They worked long and hard and invest countless hours of sweat equity into their businesses. It’s hard to find somebody else who possesses the same passion for your business as you do. If they do, it’s more likely they’ll want to run their own company rather than run yours.

If they do become partners, they… Read More

Don’t Overpay on Your Business Education

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Your mistakes will make you more profitable and more successful.

Entrepreneurs know that when you start up your own business, you’re likely to make mistakes. These come in all forms, from overbuying inventory that you don’t really need, ordering printed marketing tools and then discovering a typo, hiring the wrong people, or not charging enough for the items you sell.

Hopefully, a wise business owner will seek out… Read More

Lower Your Cost of Acquiring Customers

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How to do it.

One of your tasks when starting a business is learning your true cost of customer acquisition. If you’re standing on a street corner selling newspapers, the cost is the newspapers, your time, a license (if required), and possibly rent (if you have any). It doesn’t make sense to invest heavily in acquiring customers because your sale per customer acquisition is extremely low. As in real estate, the key to your success will be location, location, location—and perhaps a catchy headline. Let’s look at some lessons that will help you more effectively establish your cost of customer acquisition.

I recently did… Read More

All Men Marry Up

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Demonstrate respect for your spouse.

I hate to admit this but, before I got married, I lived in the attic of my parent’s house until I was 31 years old. While that might sound terrible, there were some pluses. I was a disciplined saver. I had no debt and didn’t spend a lot of money on frivolous things.

When we got married, my wife was 30 years old and she’d lived on her own in an apartment for many years. She had… Read More

What Do Employees Really Want?

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How to hire and keep great people.

I was recently speaking with a man whose business is helping business owners sell their companies. He said the number one reason business owners are selling companies today is that they can’t find good people to hire. While you understand that frustration, there are some things you can do to getting keep good people.

I tell all of my… Read More

Should I Make My Clients Sign a Contract?

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Set the tone for a great relationship.

Years ago, I had the privilege of having dinner with one of my mentors, Don Hutson, who is the former president of the National Speakers Association. Don shared one of the most valuable lessons of my career as a speaker and coach. He told me that any time I do a presentation for a client, to make sure I get a signed agreement.

I know from experience that… Read More

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