The Entrepreneurs’ Results Coach is here to serve you.

Dave Romeo has dedicated his life to serving entrepreneurs who are dissatisfied with their current level of success and are serious about doing something to improve it. Here you will learn how to increase your sales, grow your business, and achieve your goals.

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How To Tell A Feature From A Benefit

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Ignore this at your own peril!

It’s been 20 years since I started training salespeople and yet one of the most timeless lessons is always explaining the difference between a feature and a benefit. While this may seem like a basic lesson, experience has taught me that there are always people who need to learn this lesson for the first time or be reminded of it occasionally.

The easiest way to explain the difference between a feature and benefit is… Read More

4 Reasons Not To Get A Booth At A Chamber Of Commerce Expo

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How to measure your Expo return on investment.

New and inexperienced business owners are often desperate to get customers but don’t always know how to go about it. So what do they do? They copy what everybody else does. Frequently, they spend gobs of money they don’t have and tie it up by getting an expensive booth at a Chamber of Commerce Business Expo. There are several reasons why this may not be a good idea for you.

First… Read More

Improve Cash Flow Instantly!

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Keep your accounts receivable up-to-date.

Years ago, I was coaching a plumber who worked primarily by himself. He had one helper and eventually hired one administrative office assistant. Even though he had been in business for quite a long time and was apparently a good plumber, his business was drowning (I apologize for the pun).

His branding was terrible and looked like it had been drawn by a six-year-old, but that wasn’t his biggest problem. He couldn’t keep his business afloat (sorry…pun #2)… Read More

Business Alliances Are Better Than Business Partners

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Avoid the partnership temptation.

For a while, there seemed to be a trend among my entrepreneurial coaching clients to find somebody to partner with as soon as they started their businesses. What they don’t realize is that people who own businesses think like owners. They worked long and hard and invest countless hours of sweat equity into their businesses. It’s hard to find somebody else who possesses the same passion for your business as you do. If they do, it’s more likely they’ll want to run their own company rather than run yours.

If they do become partners, they… Read More

Don’t Overpay on Your Business Education

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Your mistakes will make you more profitable and more successful.

Entrepreneurs know that when you start up your own business, you’re likely to make mistakes. These come in all forms, from overbuying inventory that you don’t really need, ordering printed marketing tools and then discovering a typo, hiring the wrong people, or not charging enough for the items you sell.

Hopefully, a wise business owner will seek out… Read More

Lower Your Cost of Acquiring Customers

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How to do it.

One of your tasks when starting a business is learning your true cost of customer acquisition. If you’re standing on a street corner selling newspapers, the cost is the newspapers, your time, a license (if required), and possibly rent (if you have any). It doesn’t make sense to invest heavily in acquiring customers because your sale per customer acquisition is extremely low. As in real estate, the key to your success will be location, location, location—and perhaps a catchy headline. Let’s look at some lessons that will help you more effectively establish your cost of customer acquisition.

I recently did… Read More

All Men Marry Up

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Demonstrate respect for your spouse.

I hate to admit this but, before I got married, I lived in the attic of my parent’s house until I was 31 years old. While that might sound terrible, there were some pluses. I was a disciplined saver. I had no debt and didn’t spend a lot of money on frivolous things.

When we got married, my wife was 30 years old and she’d lived on her own in an apartment for many years. She had… Read More

What Do Employees Really Want?

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How to hire and keep great people.

I was recently speaking with a man whose business is helping business owners sell their companies. He said the number one reason business owners are selling companies today is that they can’t find good people to hire. While you understand that frustration, there are some things you can do to getting keep good people.

I tell all of my… Read More

Should I Make My Clients Sign a Contract?

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Set the tone for a great relationship.

Years ago, I had the privilege of having dinner with one of my mentors, Don Hutson, who is the former president of the National Speakers Association. Don shared one of the most valuable lessons of my career as a speaker and coach. He told me that any time I do a presentation for a client, to make sure I get a signed agreement.

I know from experience that… Read More

Is Your Word Your Bond?

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Become a leader with integrity.

Recently, I noticed that an organization of which I’ve been a member for almost 20 years decided to contract with one of my competitors, using the name of one of my most popular programs. After contacting the organization, the woman in charge explained that she had only been there a few months, that she didn’t realize that I had the name first, and wasn’t sure what she should do. She said she would check with somebody else and get back to me. After not hearing back right away, I sent a cease-and-desist request to the organization, explaining that they were infringing on approximately $100,000 worth of my revenue… Read More

You are Not a Failure, Even if You Fail

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Failures teach us about winning and success.

Nobody likes to fail…even me. All right, especially me. But the reality is, we’re all going to experience failures in our lifetime. However, they do not make us failures unless we fail to learn from them. I used to tell people that my job is like working in a laboratory. What do you do in a laboratory? You experiment!

Frequently, I would try new… Read More

Find Your Voice

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Use what you learn.

We all have a story. Here is mine, at least as it pertains to my journey with voice, presentation, and performance. I can’t remember a time I wasn’t talking, presenting something, or performing somehow! As a young child, I would recreate commercials in front of the mirror all the time.  In my room, I would read out loud and hold class with my stuffed animals and the dog. In the summer I held various performances in our backyard as a part of our neighborhood carnival.

In high school and college… Read More

What is Your Cost of Acquiring Customers?

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How to figure it out.

I recently watched an episode of Shark Tank in which an entrepreneur was asked how much it cost to acquire customers. He admitted that he did not know the answer and he was immediately branded as unprepared to earn the Sharks’ investment money. Hopefully, he learned from that experience. How about you? Do you know how much it costs for you to acquire new customers?

Let’s assume you don’t know the cost right now. How do you find out?… Read More

Intentional Networking

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Networking explained.

I asked my colleague, friend, and marketing expert, Tim Fives of FivesSquared, to write this week’s guest blog. I know you’ll enjoy it. — Dave Romeo

The art of networking is alive and well. In today’s world, however, it has changed drastically from just a few years ago and continues to evolve at a rapid pace. As a business owner, there are several do’s and don’ts when it comes to networking. Most people miss a few of the biggest underlying concepts. Without these, you will continue to network without the amazing results you could be achieving.

Let’s explore the two biggest philosophies people miss. The first is… Read More

Why Do Employees Stay?

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It’s all about the fun factor.

I don’t know about you, but these days I don’t often hear other people say, “I love my job”—at least without a healthy dose of sarcasm.  That is likely one of the reasons why the average person changes jobs 11 to 12 times in his or her lifetime.

Many employees say they have left jobs for more pay, better benefits, or because of poor supervisors.  I’m sure that all of those things play their part in the decision to move on, but as a Human Resources Professional, I have always been more interested in why employees don’t leave.  Truthfully, there will always be a job with a better compensation package or with superstar leaders. So what makes employees stay where they are?

One of the most important discoveries I have made… Read More

The Customer Experience Correlation

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Your Customers’ Experiences Directly Impact Your Growth and Retention.

EVERY customer who has an interaction with your business is going to have an experience.  The question is, “are you going to choreograph that experience or just let it happen?”

Online or face-to-face, each customer will experience emotions during EVERY encounter with your organization. This is bigger than “just” customer service.  Every time you touch your customers’ hearts and/or any of their five senses in a positive way, you are anchoring them to you.  These positive emotions can support your growth and retention objectives by encouraging customers to:… Read More

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