The Entrepreneurs’ Results Coach is here to serve you.

Dave Romeo has dedicated his life to serving entrepreneurs who are dissatisfied with their current level of success and are serious about doing something to improve it. Here you will learn how to increase your sales, grow your business, and achieve your goals.

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How To Make Life Simpler When Serving Customers

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Develop ease of execution.

In my last post, the focus was on making life easier for your customers. Let’s look at how to make life easier on you when you are serving your customers. This is referred to as creating ease of execution. You do this by pre-planning your business and building an infrastructure that makes it easier for you to do what you do best.

For example… Read More

How To Get More Customers To Buy From You

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Develop ease of use.

All businesses thrive on getting more customers. The question is, “How do you get them?”. The best way to get customers to choose you is to make it as easy as possible to do business with you. This would be a good time for you to examine your current procedures and processes to make sure they are customer-friendly.

This concept is known as creating ease of use. That means if a customer is making a transaction on your website, he or she is not going to get kicked out every two seconds because the customer didn’t follow your convoluted rules. If you’re selling from your website, test it yourself and get others to test it too. Make sure you’ve designed out all the flaws in the system.

When Intuit started selling its accounting software, it actually.. Read More

Should I Offer A 100% Satisfaction Guarantee?

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Give your customers peace of mind with a 100% satisfaction guarantee.

If you want to be taken seriously in business, I encourage you to offer your customers a 100% satisfaction guarantee. I know this will scare the daylights out of some people. They’ll think, “What if everybody comes in here and tries to rip me off?  What if they all want their money back?”

Let me ease your mind. Offering your customers a 100% satisfaction guarantee will get you more customers because you’ve removed the fear of the unknown from their buying decision. You’ve given them peace of mind, which happens to be one of the only four benefits people buy… Read More

Should I Accept Credit Cards?

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Provide convenience by accepting credit cards.

I once read if you do not accept credit cards from your customers, then you are only pretending to be in business. That’s not entirely true. It depends on how frequently you are using them, but today there so many different methods for you to accept credit cards. Obviously, the fewer times you use it, the greater transaction charges you will pay, but let me give you some good reasons to consider accepting credit cards.

First, it is an extremely convenient way… Read More

How To Get Past Voicemail

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Heat up your cold calls!

Ever since voicemail was created, salespeople have been cursing it and human resource managers have been hiding behind it. We will do neither. Instead, let’s learn how to use voicemail to our advantage.

In almost any company, there is an option to speak to a live person. Try pressing zero. You never know until you try.

If you’re calling into a big company with a dedicated gatekeeper who will not put you through to a live person, try… Read More

More Easy Ways to Make Customers Love You

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Save your customers money!

The best way for an entrepreneur to gain a competitive edge is to add something simple that customers love…and most competitors are not doing. In my last post, I mentioned that one of the only four benefits people buy is when you help them save time. Today, let’s talk about how you can also help them save money.

You never have to explain to a customer why they should want to save money. They already understand why. What they don’t know is how you can save money for them… Read More

3 Easy Ways to Make Customers Love You

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Want to know how to make customers love you AND improve customer retention?

Just look around and you will see proof positive that customer service is in a very sad state. You can use this situation to improve your own status and that of your customers.

  1. Number one of the only four benefits people buy is when you save them time. With that in mind, I encourage you to make ordering from your business as simple and easy as possible. This might actually mean.… Read More

The Only 4 Benefits People Buy

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There are only 4 benefits people buy.  Do you know what they are?

Whenever I meet a sales manager who tells me how experienced his sales staff is, I ask him if he would ask them to tell him the only four benefits people buy. I then tell him what the only four benefits are to make sure he knows them.

I’ve never had a sales manager come back and tell me that the sales force could name the four benefits. So what are they? Let’s go through them right now.… Read More

3 More Easy Ways To Get Started With Goal Setting

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3 More Easy Ways To Get Started With Goal Setting
Goal Setting 101 (Part 2)

Building off of last week’s lesson, here are three more easy ways to make goal setting pay off for you.

Step 4: Track your progress. Even if you are already writing down your goals, that step alone is not enough to achieve your outcome. If you have a big goal, track your progress. If you want to lose 25 pounds, take a bunch of hand weights that equal 25 pounds. For every pound you lose, take the equivalent amount of hand weights and put them in a pile. Be sure to pick up all of the hand weights that represent how much you’ve lost so you can feel exactly how much you’ve already accomplished… Read More

3 Easy Ways To Get Started With Goal Setting

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3 Easy Ways To Get Started With Goal Setting
Goal Setting 101 (Part 1)

One of the easiest ways to become a success in business is to commit to a Goal Setting Discipline and stick with it. Here are some of the simplest and most basic ways to get started.

Step 1: Write your goals down. I know this should be obvious, but could you put your hands on your written goal list right now? I ask this question in my seminars all the time of people who have been coming for 16 years and many of them still don’t have their written goal list with them. Just because something is simple doesn’t mean it’s easy or that everybody does it. Still, if you want to get started, begin by writing your goal list.

Step 2:  Read More

Pay your Children a Salary Instead of an Allowance

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Why it’s better to pay your children a salary than an allowance.
Paying your children under age 18 a salary instead of an allowance is a tax write off.

I don’t envy any entrepreneur’s children. Most business owners I know don’t even pay themselves. Where they ever get money to pay their children, I’ll never know. However, I recommend you pay your children under 18 years of age a salary in lieu of an allowance.

Most entrepreneurs need all the help they can get and if some of that help is related to them, so much the better. If you have children living at home and they’re helping you out with your business, pay them a salary instead of an allowance. If your kids are under 18, you do not have to pay payroll taxes on them. It’s a write off… Read More

A Mental Exercise To Prepare For The Unexpected

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A Mental Exercise To Prepare For The Unexpected

True leaders rise to meet a challenge and there’s no greater challenge than something you’ve never experienced before. How can you be ready for that?

I have a mental exercise I do periodically to help me be ready for the unexpected. I think through the best way to handle a situation before I am ever in a position to experience it…even things that I don’t think will ever happen to me. Why?  Because all kinds of weird things happen to people every day – people like you and me.

  • What would I do if I found out a co-worker was stealing company property?
  • What actions would I take if I believed I was about to be mugged?
  • If I was lost in the wilderness, would I know how to make fire?
  • If I desperately needed money and knew I would not get caught, would I steal?
  • Would I… Read More

Build Trust With Stories

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Build Trust with Stories
Don’t tell them. Sell them.

Some 30 years ago I worked at an international engineering and architectural firm in New York. The editorial staff worked in one area. The job was deadline-driven, stressful, and didn’t always bring out the best in everyone.

During a particularly difficult week, Marge, who worked across from me and another co-worker, Alice, stomped over to our side of the room and said, “Someone stole my stapler, do you have it?” Clearly Marge was angry and suspected Alice and me of liberating her stapler from her desk.

Insulted by the accusation, I rose to give Marge a piece of my mind. Before I could… Read More

The Best Way To Recover From An Unexpected Setback

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The Best Way To Recover From An Unexpected Setback

Allow yourself one day to regroup after disappointment.

You can’t be an entrepreneur for more than a month without encountering an unexpected setback. I built up an enormous client base over 15 years. I even waited seven of those years to open my own business. In less than three months after opening my business, I lost my single largest customer.

To say that was unexpected would be an understatement. Not only did the company not want to do business with me, they had already attended several seminars and several coaching sessions which had not yet been paid for and were still calling me to schedule more coaching sessions the day before they reneged on all of their agreements.

That was a rough one. Still, my first year was incredibly successful despite this major loss… Read More

Don’t Mistake a Speed Bump for a Brick Wall

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Don’t Mistake a Speed Bump for a Brick Wall
Keep challenges in their proper perspective.

One of my closest clients and friends just mentioned to me that she was going into a performance review with the owner of her company. I could tell by the sound of her voice that she was approaching the meeting with great trepidation—and with good cause. In a previous meeting with the same individual, he changed her job description and reneged on many of the conditions for hire which were agreed to in writing prior to the start of her employment. In other words, the owner had demonstrated already that he was not congruent and his words did not match his actions.

I reminded my client… Read More

The 3 Musts of Successful Networking

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Do you know the 3 musts of successful networking?
They’re as easy as 1, 2, 3.

Years ago I was asked to contribute to an article on networking for Lancaster Business 2 Business. The magazine said it was the most popular article they had ever published. As a result, they have now rerun it twice since it originally ran more than 10 years ago.

The republication of that article has brought me a second generation of customers–the children (who are now young adults) of customers who read the original article. You would think this information was so earth shattering that it couldn’t possibly be something simple enough to do by anyone who goes to a mixer. Let me dispel that myth:

#1:. … Read More

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