Building Customer Loyalty

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Building Customer Loyalty

Encourager-In-Chief: December 29th, 2021

A business thrives on repeat customers and only happy customers come back. One of the best ways to gauge how your business is faring is to track how long your customers actively patronize you. The better you know your customers, the easier it is to keep serving them.

Years ago, I worked with a woman who was raised Amish. Later on, she took a job working in a family restaurant in Lancaster County, PA. She mentioned that she and another server decided that they were going to write a thank-you card for each customer whose name they knew. The two of them wound up writing 200 thank-you cards to their patrons that Christmas. How many of your customers can you name by sight?

Man Standing In Front Of Counter

Do your best customers know that they are your best customers? Don’t be afraid to tell them. Recently, one of my clients mentioned that I was one of her companies Top-10 customers. I had no idea about this until she told me. If you value your customers, don’t be afraid to let them know how much they mean to you.

You can easily do this by calling them — not to get more business — but to say, “Thank you for being such an excellent customer and for your loyalty.” Imagine if you were to call your Top-25 customers over the next two weeks and personally thank each one of them for their patronage. My guess is that you will wind up doing more business with these companies than you otherwise would have if you don’t make those phone calls.

You also might want to ask your customers for a testimonial. Tell them that you would like to hang it on your lobby walls or post it on your website. If the person is willing to give you a testimonial, there’s a good chance that he or she will not leave your business without a very good reason. If the person doesn’t want to give you a testimonial, this will alert you that the customer needs more personal attention and give you the opportunity to provide it before he or she make tracks for your competition.

Let me hear from you .

One customer well taking care of could be more valuable than $10,000 of advertising.
- Jim Rohn

This excerpt is taken from The Fine Art of Getting Lifelong Customers seminar. To learn more about this topic in much greater detail, I encourage you to order The Fine Art of Getting Lifelong Customers seminar video at Dave Romeo online University.

The Fine Art of Getting Lifelong Customers

The Fine Art of Getting Lifelong Customers

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Let me hear from you!