The Art Of The Pivot.

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The Art Of The Pivot.

Encourager-In-Chief: May 5th, 2021

Safe is death.

A few years ago, one of the National Hockey League teams allowed cameras into its locker room during its Stanley Cup playoff run. On the door of the locker room was a sign that read, “Safe is death.” The message was a reminder that when you are engaged in a competitive environment, the more you play it safe, the surer you can be that you are in big trouble.

The same is true when we are talking about competition in business. You can’t sit back and rest on your laurels when you have competition. If there’s any doubt about that, just ask the former CEO of IBM. When asked how Big Blue stopped being the all-time leader in the computer field, his comment was, “It was like being eaten alive by a thousand mosquito-sized competitors — we never saw them coming.”

One case study that makes this point abundantly clear took place during the Covid-19 pandemic. The video programming company Zoom went from having 10 million users in December 2019 to having 300 million users by May 2020. What happened to Skype? This company was well known by many people long before Zoom. But Zoom pivoted quicker when necessary. This is the key to success in business.

Company official looking through window in office Free Photo

If you want to be a star in your field, you have to master the art of the pivot. That means that you need to be reacting faster than your competition when something is changing. It’s the same lesson Blockbuster Video failed to learn when Netflix was just a fledgling company. This is a reflex that you can develop and master and doing so is one of the true keys in business to making you a star. Remember, don’t play it safe. Your competition is counting on you to do so.

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Those who fail to learn from history are destined to repeat it.
- George Santayana

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