What to Know About Your Competitors.

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What to Know About Your Competitors.

Encourager-In-Chief: August 12th, 2020

A healthy perspective on your competition.

Recently, I did a blog regarding the four benefits of competition. One of my subscribers responded with three thought-provoking questions:

What if there is no competition? What if there are others, but they can’t even relate to you?

What if you are a Phoenix flying among pigeons?

I decided to share my reply to his inquiry in this blog so that others could benefit from the answers.

Hi Chris: Thanks for your email and for reading my blog. I want to answer your thought-provoking questions. I hope this helps.

Everybody has competition. A competitor does not even have to be in the same industry as you to compete for your customers’ money. A competitor is anyone who does business in the same way as you do with your customer. If you have another service that provides work to your customers and doesn't charge them a five-dollar service fee, they’re competing against you in your customer’s mind as to what is acceptable and what is not.

Competitors don't have to relate to you. Rush Limbaugh became the number-one, highest-rated talk show in the United States without ever mentioning any of his competitors by name for years. However, it didn't stop Sean Hannity and Glenn Beck for become enormous talk radio successes with their own radio audiences. My biggest competitor, Dale Carnegie, has been dead for over 60 years and still draws a bigger crowd to his public speaking classes than I do.

You may see yourself as a Phoenix rising among pigeons. I'm sure that's what IBM thought in the 1960s when it was the undisputed leader in computers. In my seminars, I asked attendees how many of them own a computer. Virtually every hand goes up. Then, I ask them how many of them own an IBM computer. I've never had more than two hands raised no matter how many people were in the room. How did this happen? As the former president of IBM said himself, “It was like being eaten alive by a thousand mosquito-sized competitors. We never saw them coming.”

The only danger about competition is complacency and pretending that someone else is not working as hard as possible to be better than us. That should be your fuel to always strive to be the best.

Let me hear from you.

Be aware of your competition so you don’t have to beware of your competition.
- Dave Romeo

(This excerpt is taken from the How to Make Customer Service Fun! seminar.I encourage you to order a copy of my book How to Wow! which covers this matter in greater detail. )

Let me hear from you!