Stop shooting yourself in the foot!

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Stop shooting yourself in the foot!

Encourager-In-Chief: May 29th, 2019

Lesson 1: No mailing address on your business card!

I recently was invited to attend a networking mixer sponsored by a company that encourages you to send thank you cards through the mail. It was amazing how many of the members of this organization gave me their business cards which did not include mailing addresses. (I’m not making this stuff up!)

When you go to a networking event like a mixer, the whole idea is that you want to get new business. Not everybody you meet is going to want to become your customer. That’s okay. However, for the benefit of those people who may want to become your customer and practice good networking etiquette by mailing thank you notes to people they just met, the least you could do is have the courtesy to put your mailing address on your business card.

A tangible location means you have roots in the community; however, even if there is a reason you don’t want your physical location known, there’s nothing to stop you from just getting a local post office box.At least it will let people know that you live in the area.

I met another coach at the same event and had her thank you card all stamped and sealed when I realize I didn’t have her mailing address. I found her email address on her website and sent her an email to which she did not reply. Finally, as a last resort, I called her and said I was trying to mail her a thank you note and asked if I can get her mailing address. She replied, “we just moved here and I don’t like to give out our mailing address.” She said an email was just fine.

People never evaluate you as closely as they do the first time meet you.If you’re serious about being in business, use some good judgment and common sense and make sure that you allow people a way to reach you. It also lets them know that you are not a fly-by-night operation when you put a mailing address on your business card.

If you’re going to be in business, then demonstrate that you’re serious. Don’t make this rookie mistake. Unless you’re afraid to be held accountable for the quality of your work, remember to put a physical address on your business card.

You never get a second chance to make a first impression.
- Anonymous

This excerpt is taken from my Crafting Your Memorable Message seminar

Networking And Marketing Mastery I: Crafting Your Memorable Message

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I encourage you to order my Crafting Your Memorable Message video program which includes this lesson in much greater detail.

Crafting Your Memorable Message

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