Why Testimonials Matter

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Why Testimonials Matter

Encourager-In-Chief: March 13th, 2019

A lesson from 5th grade is still a hit today.

Do you remember all of your teachers? I can’t, but I can remember my fifth-grade teacher, Mrs. Baer. She taught me something that I still benefit from today. She told her class she had a compliment book in which she writes down all the compliments she receives about her class. She expected us to fill her complement book by the end of the school year.

The compliments in her book were usually observations from other teachers or people who worked in the school. She made it clear that she expected us to be on our best behavior at all times. In fact, she expected our behavior to be so impressive that people would come to her and compliment her class. I realize that what she taught us in 1968 is still relevant in my life today.

While I haven’t made a compliment book, I do have a drawer filled with thank you cards I’ve collected over the years from coaching clients, seminar attendees, and colleagues. I can’t seem to throw them away because they represent the relationships I’ve cultivated and I never want to lose sight of that.

In addition, I have stacks and stacks of laminated testimonials from satisfied customers who took the time to write out how they felt about my service. Besides the personal valuation to me, they have generated thousands and thousands of dollars in business from prospects who have read them. In one case, I showed two of these testimonials to a customer who wound up doing nearly $27,000 worth of training with me.

It’s sad to think that Mrs. Baer is probably no longer with us, but not every teacher will have the same impact on students that she had on me. For that, I will be forever grateful. Thank you, Mrs. Baer. You made a major difference in my life. In turn, I am passing this lesson along to my devoted readers and challenging them to keep your dream alive by collecting testimonials which will help prospects decide to buy from them.

No one ever interrupts someone paying him or her a compliment.
- Dave Romeo

This excerpt is taken from my Legendary Customer Service: Mastering the Process and the Outcome seminar.

Legendary Customer Service VI: Mastering The Process And The Outcome


I encourage you to download my Become an Ultimate Service Provider audio program which also includes this lesson in greater detail.

Become an Ultimate Service Provider


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