Counting Down The 10 Biggest Credibility Mistakes - #4

Subscribe to Dave's Blog!

Get Dave's weekly blog post delivered to your email inbox.

Counting Down The 10 Biggest Credibility Mistakes - #4

Encourager-In-Chief: November 7th, 2018

#4 - Forgetting to return a call and even after you remember, you still don’t call.

Frequently in my job, I am calling customers and prospects to find out if they’re interested in registering for seminars or signing up for coaching. Most people need a little time to think about it, which is reasonable. If someone says he or she needs some time I say, “if you tell me when you will be ready to make a decision, I promised to call you then and not before.” This is one of the most valuable statements I use.

When someone tells me to call, I make a very big and clear note to myself so I don’t forget. I’ll probably write it in red marker and slap it on a Post-it note. I may attach the note to my phone or my laptop, depending upon where I am working. I deliberately make a point of calling the person back exactly when I say I will call him or her back. That doesn’t always mean the person answers the phone.

Often, I end up leaving a voicemail for the person. Just because I leave a voicemail doesn’t mean I’ll get a return phone call. I understand this. People get busy. It happens to me too, but what I don’t understand is, when somebody realizes that they forgot to call back, why they don’t call to apologize and make it right.

I’m sure that some people think since they already forgot to call back the first time, the person will have a negative opinion of them. While that may be true, their opinion will not get any better if you still fail to call them back later. This is just bad manners and poor business sense. It’s hard to imagine that people are going to see you as a credible person if you do this.

If you say you’re going to call somebody back and you forget, do both of you a favor and call the person back when you remember. It’s easy to apologize. Most people will be very understanding and forgiving, but whatever you do, don’t keep ignoring the person if you intend to be considered a credible and serious businessperson.

Better late than never.
- Famous business axiom

This excerpt is taken from my Focus, Follow Up, and Follow Through seminar.

Communication Excellence V: Focus, Follow Up, and Follow Through


I encourage you to order my book, Moving Towards Mastery.

Moving Towards Mastery


Let me hear from you!