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Cultivate a reputation for fairness.
For many years, I served as a recruiter for the printing industry. It never ceased to amaze me how many times the same position would become open again after I’d filled it. I discovered this was because some of the client company owners did not act in good faith with their employees.
One of the easiest ways to show good faith is to put what you say in writing. It doesn’t have to be a formal decree every time you have a conversation, but it never hurts to send an email recapping the specific details of your conversation. This is an excellent way to demonstrate respect and integrity with the people you serve.
I always encourage written agreements when you are conducting business with your customers. It’s not because I believe either of you is dishonest. However, with time, you’ll find that memories get fuzzy and details are sometimes forgotten or misconstrued. By having a written document you can refer to, each of you knows exactly what the intent was of the original agreement.
It’s just as important that your employees and customers know they can believe you as it is for you to know you can believe them. This demonstrates good faith and creates long-lasting relationships. You can also expect to get plenty of referrals when people know you keep your word. Also, expect your employee turnover to drop.
If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters.- Alan K. Simpson
I encourage you to order my Become a Leader Worth Following audio program which also includes this lesson in greater detail.