How to Sell a House with a Leaky Basement

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How to Sell a House with a Leaky Basement

Encourager-In-Chief: January 3rd, 2018

Turn problems into selling points.

It’s amazing how many people miss the opportunity to turn a problem into a positive. When you use a little ingenuity, you can turn lemons into lemonade.

If you’ve ever tried to sell a house, or buy one, for that matter, you know that making sure the basement doesn’t leak is a primary concern of each party. If you’re the seller, you have a fear that a leaky basement will quickly put you on the “never in a million years list” with prospective buyers. No buyer wants to go through the ordeal of dealing with soggy carpets, ruined photo albums, damaged antiques, and an endless parade of plumbers visiting the basement. But what if there was a way to turn this potential problem into a selling point?

If you do your homework, you will find that professional basement waterproofing services often offer a transferable guarantee when they fix your basement. The reality is that even if a prospective buyer is looking for a house that has never had any water damage in the basement, there is no guarantee that it won’t have any in the future. However, if you will take the time to have the job done properly by a company that offers a transferable guarantee (which means the new owners will also be protected by it), you can now demonstrate that you have taken every step to make sure your house is going to be a good buy. It also means you’ll be able to get close to your asking price. It pays to be proactive.

I highly recommend that you share how the problem occurred, what steps you took to solve the problem (in this case, I recommend getting a sump pump with a battery backup system), and how long it’s been since the problem was solved.

Even though my wife and I plan on living in our house for the rest of our lives, I was concerned in 2011, when excessive rain caused flooding and we got water in our basement for the very first time. All I can think of was, “why would anybody buy our house now, if we ever did want to sell it?” However, after doing some extensive research, we were able to have a sump pump with a battery backup system installed. In addition, we had the water diverted under the foundation so it would avoid damaging any of our carpeting or possessions. We also had the interior basement wall sealed to prevent any additional water or moisture from posing a problem.

My point is, because we got a transferable guarantee on this work, I would feel extremely confident letting any potential buyers know that we have not had any issues with water for years, since we had this problem fixed, and they can have the peace of mind of knowing they will not have to spend any additional money solving problems from a leaky basement.

You create customer loyalty when you create an eloquent solution to their problem.
- Tom Connellan

This excerpt is taken from my How to Close a Sale in 10 Minutes or Less seminar.

Anyone Can Sell III: How to Close a Sale in 10 Minutes or Less!

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I encourage you to check out my Sales Mastery audio program which also includes this lesson in greater detail.

Sales Mastery

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