Harness the Power of Shared Values

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Harness the Power of Shared Values

Encourager-In-Chief: January 24th, 2018

Follow the roadmap to certain success.

"What are your top three values?"

This is one of the first questions I ask a new coaching client. When I knew someone’s values, I understand what makes him or her tick.

Values are not necessarily given to you by someone else, but rather, they are the rules by which you choose to live your own life. If you ever find yourself deeply upset with something you’ve done, most likely you’ve violated one of your own values. You will not feel very good about yourself until you make your transgression right with the person you injured.

For example, one of my values is to treat all people fairly, in all situations. Notice that I didn’t say treat all customers fairly or all employees (which I don’t have). You cannot turn your values on and off with certain people. They must remain in force. You should make it a conviction of yours to live by your own values.

Be sure to share your values. It’s written in my business plan and it frequently comes up when I’m speaking with prospects or seminar attendees. I want everyone who knows me to know that it is one of my top values.

Once while I was sitting with a coaching client, I received a call from a real estate agent in Florida. I was in the process of selling my mother’s condominium. The realtor explained that the buyers just discovered that they could not buy the condo unless they lived in it full-time for a period of two years. Even though the realtor had already explained this to them, they had just realized this stipulation. The realtor then explained that they had put down $1,000 deposit. She told me that technically it’s nonrefundable and asked me what I wanted to do. The answer was simple. I said, “give it back”. The buyers were acting in good faith to buy the property. Unfortunately, it didn’t suit their needs. I can’t treat my customers fairly and cheat strangers. It would be a direct violation of one of my values.

Once you’ve decided what your values are, make it a commitment to share them and live by them with everyone.

What’s right is more important than who’s right.
- Don Hutson

(This excerpt is taken from my The Fine Art of Getting Lifelong Customers seminar. )

I encourage you to order my Become a Leader Worth Following audio program which also includes this lesson in greater detail.

Become a Leader Worth Following


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