How a Thank You Card Could be Worth $2,000

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How a Thank You Card Could be Worth $2,000

Encourager-In-Chief: October 18th, 2017

Why you should write thank you cards.

I invited one of my clients to come along to an open house at another client’s place of business. The first client didn’t see the need to go. I said, “you have a perfect opportunity to meet new people and you never know where that could lead.”

When we got there, I made the rounds of the very small location--only about five or six rooms altogether. While I was speaking with one of the accountants, a gentleman stopped me and asked me if I did training. I said, “yes.” He asked me if I did sales training. Again, I said, “yes.” He asked me how much it was. I told him, “$995.” He said, “I’ve got to come to your class.” A little while later, we went into the next room, where he introduced me to his wife. He said to her, “This is Dave Romeo. I’m going to be taking his sales courses.” Not only that, but he also introduced me to somebody else who handed me $1,000 in cash the very first day I met him to also sign up for the same program.

I made a point of sending everybody I met that day a thank you note, even a guy I only met for five minutes. Wouldn’t you know it? That guy I only met for five minutes called me to thank me for sending him a thank you card. Not only that, but he also bought a Sales Academy seat as well as a Season Pass to all of the next year’s seminars. By sending him a thank you note, I let him know that he was important. He appreciated that enough to buy $2,000 worth of my services.

As a result of attending the open house for one hour, I was able to generate $4,000 worth of new business and an additional $2,000 from the client hosting the open house. I wound up picking up a $6,000 return on investment for one hour of my time to let my client know that I supported him when he moved into his new office. I asked him if he would consider having an open house once a month, but I haven’t heard back from him on that yet.

So, the next time you think about being lazy and not sending out thank you cards to people you just met, just remember one of them might be worth $2,000.

Make it a habit to tell people thank you--to express your appreciation, sincerely and without the expectation of anything in return.
- Ralph Marston

This excerpt is taken from my How to Make a Perfect First Impression seminar.

How To Make A Perfect First Impression

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I encourage you to order my book Moving Towards Mastery today which covers this topic in much greater detail.

Moving Towards Mastery

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