Who is Your Ideal Customer?

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Who is Your Ideal Customer?

Encourager-In-Chief: August 31st, 2016

How to identify your ideal customer.

Wouldn’t it be great if you could just look at somebody and tell that he is going to be an ideal client? Unfortunately, business is much more hit or miss than that. Depending upon your profession, you might have to do a lot of probing and listening to identify your ideal customer.

As a coach and seminar presenter, my ideal clients are people who are dissatisfied with their current level of success or sales and are serious about doing something to improve it. That statement has been crafted over many years, because I’ve met too many people who love to complain about how poor their business is and yet, have no interest in doing anything to make it better. As Mark Twain once said, “Everybody complains about the weather, but nobody ever does anything about it.”

I’m not looking for people who just want to vent. My ideal client signs up for multiple seminars or employs me to coach them on an ongoing basis to make sure they are held accountable to achieving their dreams.

If my description sounds much more thorough than yours, it’s only because I’ve been honing my skills in this field for the past 19 years. If you’re just getting started, be fair to yourself and just figure out what you need to do. The best way to learn anything new is to look at what you already know. As Tony Robbins says, “Success leaves clues.”

Look at your existing client base and look for commonalities. Check their income levels, occupations, geographic locations, reasons why they purchase from you, their feedback about your customer service, and their purchasing habits. As Yogi Berra said, “You can observe a lot just by watching.”

Never pre-judge the prospect.
- Dave Romeo

This excerpt is taken from my Relationship Selling seminar.

The Psychology Of Selling II: Relationship Selling

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I also encourage you to checkout my How to Triple Your Sales video program.

How to Triple Your Sales

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Let me hear from you!