How to Identify Your Best Customers

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How to Identify Your Best Customers

Encourager-In-Chief: July 13th, 2016

Always move your customers into the next smaller room.

Years ago, one of my friends and colleagues, Steve Spangenberg, introduced me to Myron Golden. Myron is a super successful presenter in his own right. I learned this business strategy from him.

Not every customer that does business with you is going to become your best customer. Some people will only buy a few small items on an infrequent basis. However, there are other people who will become your best customers and buy from you frequently and in large quantities.

In a business like mine, most customers start coming to me to take a $99, 3-hour seminar. It’s a very low entry point for people to become my client. Some people will continue to come back, while others will just go away. However, some people will “graduate” to the next level of service by signing up for my Sales or Leadership Academies. These people will spend more money to get a greater level of service. Some of my customers will “move into the next smaller room” and become season pass holders. They spend more money to enjoy a greater level of involvement and education.

Additionally, some of my clients will move into “the next smaller room” and become results coaching clients. These people will pay more money to get individualized, personal attention and help, along with solutions to their particular problems. They become extremely valuable and profitable clients because they are serious about doing something to improve their business results.

I’m challenging you to start looking at your customers and figuring out which ones should be moving into the next smaller room and becoming your premium customers. This is where you will make the majority of the money and how your business is going to grow more profitable.

Get your customers to buy your brand and they will buy everything you sell.
- Dave Romeo

This excerpt is taken from my How to Create Automatic Money Machines seminar. I also encourage you to sign up for my brand-new Survive and Thrive II: How To Create Automatic Money Machines 1-Month Drip Program.

Survive And Thrive II: How To Create Automatic Money Machines

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