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Recent Blog Posts

How To Tell A Feature From A Benefit

posted in: Encourager-In-Chief | 0

Ignore this at your own peril!

It’s been 20 years since I started training salespeople and yet one of the most timeless lessons is always explaining the difference between a feature and a benefit. While this may seem like a basic lesson, experience has taught me that there are always people who need to learn this lesson for the first time or be reminded of it occasionally.

The easiest way to explain the difference between a feature and benefit is… Read More

4 Reasons Not To Get A Booth At A Chamber Of Commerce Expo

posted in: Encourager-In-Chief | 0

How to measure your Expo return on investment.

New and inexperienced business owners are often desperate to get customers but don’t always know how to go about it. So what do they do? They copy what everybody else does. Frequently, they spend gobs of money they don’t have and tie it up by getting an expensive booth at a Chamber of Commerce Business Expo. There are several reasons why this may not be a good idea for you.

First… Read More

Improve Cash Flow Instantly!

posted in: Encourager-In-Chief | 0

Keep your accounts receivable up-to-date.

Years ago, I was coaching a plumber who worked primarily by himself. He had one helper and eventually hired one administrative office assistant. Even though he had been in business for quite a long time and was apparently a good plumber, his business was drowning (I apologize for the pun).

His branding was terrible and looked like it had been drawn by a six-year-old, but that wasn’t his biggest problem. He couldn’t keep his business afloat (sorry…pun #2)… Read More

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