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Have you ever listened to how salespeople and business owners explain what they do at a mixer or a networking event? People practice their “elevator speeches” for years trying to perfect them. But as a coach, I can tell you that most people don’t have a clue as to what they are in their customers’ eyes. Furthermore, most of them have no idea why their customers are buying from them.

One of the common complaints salespeople and business owners share that they don’t know how to differentiate what they sell. This is especially true if what they sell is considered a “commodity.” A commodity is something that is easily available through many different resources and is hard to differentiate its value from one source or another.

Clari fy Your Specialty

As I was wrapping up my seminar career of 25 years, I had the opportunity to compare notes with my role model, friend and sponsor, Jeff Bellomo of Bellomo & Associates Elder Law and Estate Planning. Anyone who knows Jeff knows him to be an astute attorney and an incredibly nice person. I’ve rarely met anyone who invests more heavily in the development and growth of his employees. As we were discussing the value of seminars, I mentioned to him that ...

It's The Best Way To Grow Your Business

As Long as You're a Leader Worth Following

Adaptability

Three key components to identifying customer issues and resolving them.

Use the Power of Personal Warmth, Likability, and Patience It's A Winning Formula

Be sure you always take the time to understand your customer's needs! If you do not know - ask them!

It will really pay off.